In Pakistan, where only 30% of women own smartphones, being active online can be empowering—but also dangerous. Many women face harsh criticism and even violence just for showing themselves in public or on social media.
This was tragically seen in the case of Sana Yousaf, a 17-year-old TikTok creator from Islamabad. She was shot and killed outside her home by a man whose romantic advances she had rejected many times. After her death, her birthday post received not only messages of sympathy but also cruel comments blaming her, calling her “immoral” and “un-Islamic.”
The incident sparked public outrage, highlighting the risks women face in both real and digital spaces.
Sunaina Bukhari, another Pakistani TikTok influencer with 88,000 followers, considered quitting TikTok after the incident. She feared for her safety and was worried about her family’s disapproval. Her story reflects the pressure and danger many women experience simply for being visible online.
Exam-Oriented Relevance
Indian Society(GS Paper 1:UPSC)
- Role of Women and Women’s Organisations
This case shows how women face problems when they are active online, like being judged or blamed unfairly. It also reflects gender stereotypes in society. - Social Empowerment
Platforms like TikTok can help women earn money and become more confident, giving them a voice in society.
Ethics(GS Paper 4:UPSC)
- Case Study on Gender Ethics
This case can be used to discuss the clash between what society thinks is moral and a person’s right to choose their lifestyle. - Moral Policing and Ethical Responsibility
It raises important ethical questions—like how society often stays silent or even supports harmful behavior against women online.
Essay Paper
- Digital Empowerment vs Patriarchal Backlash
The case shows that while digital platforms give women power and income, it also leads to a backlash from people who follow old, male-dominated thinking. - Freedom of Expression vs Social Morality
It highlights the conflict between a woman’s right to express herself online and society’s attempt to control or shame her.
